Global Talent Link
08.2021 - 06.2022
Art Direction
Motion / Animation
Video Production
Illustration
Web Design
I lead in the visual designs for the youth education company, Global Talent Link (GTL) by building a new set of 40+ visual assets including videos, illustrations, website, animations and print in collaboration with the marketing team, the service team and a web developer. I lead in enhancing the authenticity of case showcase by replacing stock images with real footages and developing a convincing brand story.
I also revemped the outdated website and improved user experience and coordinated with marketing, service, and development teams to deliver 5+ projects, resolve technical issues, and ensure effective project documentation and organization.
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A community lead with linkers, learners and educators -- an animation created with Lottie to convey the core of the GTL community.
A tree like clover is brought out as a symbol for GTL’s essential values and learning strategies.
To tell unique stories for this online learning community better, one challenge is to replace stock footage with team footage, session recordings as well as illustrations and animations.
